For Paul Cluff, real estate isn’t just about buying and selling houses—it’s about helping people navigate one of life’s biggest decisions with confidence, clarity, and care.

Paul’s journey began far from the Okanagan Valley, in the family-owned Jordans Furniture business in Vancouver, where he spent over two decades mastering customer service, negotiation, and the art of delivering more than promised. But in 2009, Paul and his family traded the city skyline for Kelowna’s lake views, drawn by a desire for a better quality of life and a career that would allow him to build deeper, more meaningful connections.

Outside of work, Paul is a proud family man and active community supporter. He’s known for giving back—most recently donating to Kelowna’s Gospel Mission—and for treating every client like a neighbor.